Emica


We combine global expertise with local insight to co-create and embed sustainable solutions that drive long-term results.


Access senior expertise across strategy, go-to-market, partner activation and ongoing strategic support, whether you’re looking to grow in the UAE, KSA or looking to enter the market.


Our internationally experienced coaches balance challenge and support, helping senior leaders and teams navigate change with clarity and confidence.

Our story,
shaped by partnership.


Zubin Pithawala
Ghulam Teli
Lana Murad
Hala Bhat
Mahesh Mirchandani
Kieren Watts
Paula Covey
Ayub Khan
Fraser Gregory
James Rimmer
Bill Johnston
Ben Furneaux
Anil Acharaya
Vikas Gupta
Tjaart Esterhuyse
Dr Sherif Mahmoud
Ije Jombo-Ofo
John Kaelin
Iain Mcmillan
Brian de Francesca
Rabea Nawaz
Amit Agrawal
Dr Gina Parekh
Marijke Richards
Elie Tohme
Alf Theodorou
Jeremy Henrichs
Dr Peter Mills
Professor Edward Kunongo
Tim Shields
Brian de Francesca
Ayub Khan
Amit Agrawal
Tjaart Esterhuyse
James Rimmer
Anil Acharaya
Paula Covey
Ije Jombo-Ofo
Zubin Pithawala
Philippe Arnaud
Dr Gina Parekh
Charlie Wallace
Ben Furneaux
Ola Bakri
John Kaelin
Fraser Gregory
Richard Adeyemo
Alf Theodorou
Iain Mcmillan
Robin Lewis
Paul Belliss
Bill Johnston
Marijke Richards
Matthias Winker
Shno Salih
Elie Tohme
Ghassan Ashkar
Jeremy Henrichs
Hala Bhat
Paul Ryder
Dr Peter Mills
Rabea Nawaz
Robin Lewis
Amit Agrawal
Jeremy Henrichs
Charlie Wallace
Ghulam Teli
Dr Sherif Mahmoud
Paula Covey
Zubin Pithawala
Paul Ryder
Alf Theodorou
Bill Johnston
Ije Jombo-Ofo
Tim Shields
Fraser Gregory
Brian de Francesca
Ben Furneaux
Richard Adeyemo
Anil Acharaya
James Rimmer
Iain Mcmillan
Hala Bhat
Vikas Gupta
Dr Gina Parekh
Mahesh Mirchandani
Elie Tohme
Ghassan Ashkar
Lana Murad
Kieren Watts
John Kaelin
Ayub Khan
Matthias Winker
Shno Salih
Tjaart Esterhuyse
Paul Belliss
Philippe Arnaud
Rabea Nawaz
Marijke Richards
Ben Furneaux
Zubin Pithawala
Ayub Khan
Ije Jombo-Ofo
Robin Lewis
Charlie Wallace
Lana Murad
Brian de Francesca
Paula Covey
Amit Agrawal
Kieren Watts
Matthias Winker
Bill Johnston
John Kaelin
Paul Belliss
Elie Tohme
Jeremy Henrichs
Iain Mcmillan
Alf Theodorou
Fraser Gregory
Professor Edward Kunongo
Anil Acharaya
Ghulam Teli
Ola Bakri
Shno Salih
Dr Sherif Mahmoud
Ghassan Ashkar
Dr Gina Parekh
Richard Adeyemo
Hala Bhat
James Rimmer
Rabea Nawaz
Paul Ryder

Emica approach.
Global expertise.


Impact & Insights

Some of our clients

Emica have played a key role in helping us drive transformation and bring clarity to our growth strategy during a critical stage of our journey.
What stands out most is the way Emica operates – with the highest levels of trust, integrity, and professionalism.
Their {Emica’s} approach is thoughtful, commercially grounded, and consistently focused on long-term value rather than short-term fixes.

CEO & Owner

Emica Consulting is our strategic partner for the GCC region. With their leadership and deep-rooted industry expertise, ABGD Ventures is able to accelerate market access for its portfolio companies, drive venture success, and engage with like-minded LPs for effective capital formation. Emica Consulting’s long-standing credibility and regional influence are key pillars in strengthening ABGD Ventures’ presence and impact across the GCC.

General Partner

Working with Emica, has really helped CarePay explore the market potential globally for our services and especially in the Middle East. Their approach is not just theoretical…it is hands on helping the team crafting and tailoring the value proposition and then working with alongside our business development team to open doors and best position us to win.

CEO

Suzanne helped me gain clarity… she enabled me to focus on my strengths and values. This approach empowered me to better understand myself and align my career choices with what truly matters to me.

Individual Coaching Client – Senior Consultant – Housing Sector – KSA

I just wanted to say a massive thank you for the time and effort you took to help me gain the focus and drive again which was definitely missing for quite a few years, I’m in a much better place as a result and I have the old fire back burning again!

Individual Coaching Client – Leader in Engineering Sector – UK

Suzanne has a strong ability to identify underlying patterns in thinking and behaviour that can limit effectiveness at senior levels.
She helped me pinpoint specific areas for development and challenged my existing perspectives in a structured, practical way. The sessions were focused, thoughtful, and directly applicable to real-world decision-making and leadership situations.

Individual Coaching Client – CFO Utilities Sector – UAE

“Working with Emica during our GCC market entry gave us greater clarity and confidence at key decision points. Their understanding of growth strategy and regional complexity proved highly valuable. They have provided strong strategic support to our leadership team, and we would highly recommend them to both early-stage and growth-stage companies.”

Chairman

Emica has been instrumental in helping Goodpath understand market entry options to the Middle East. Not only the possible approaches but practically open doors to create traction. The insights gained are invaluable.

Chairman

Emica

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